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Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. When you are in business, especially marketing, you have to consider this figure.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups tend to chase great experiences. The older generation tended to be more convinced by the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. There is a need to show them what impact and influence the experience of using your products and services will give them.
Online marketing will be our preferred marketing approach. They are generations that have grown up using the intent and smart devices all the time. They are constantly online. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms will replace all your print and traditional media options.
You also need to tell them what your brand is about. In their quest for meaning, they will not buy a product simply because it works. They will buy it because the vision and mission of the brand also resonates with them. Your the brand, therefore, needs to address some of the major concerns they have and value. They are concerned over matters such as global warming and climate change. By selling eco-friendly products, they will become more interested in your brand.
There is a need to use gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. They will see in action how effective the devices are in the collection and sharing of their data. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They have the most diverse and dynamic tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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