Getting Creative With Advice

Techniques on How to Execute Seasonal Design Into Your Branding

Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Have your logo speak happy holidays.

Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.

So try to use a holiday theme, try to give your logo a subtly holiday makeover and try to use the holiday palette as opposed to your usual color schemes. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.

The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun incorporating the Santa hats and the pumpkins into your brand but don’t forget to your company recognizable through the logo.

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And on the topic of seasons, don’t be limited to the winter holidays alone. Try to cover other seasons such as the ones related to your industry.

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Social media and seasonal design trends.

Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.

You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. Check this website out.

You can post blog contents that are relevant to the season if you have a company blog. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.

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